It doesn’t matter that Brazil is the world's seventh largest economy in 2013, or that it has one of the best football teams in the world. No last-minute wonder goal will rescue the trophy this time round.
Nelson Mandela once said “sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can create hope where once there was only despair.” This is true, sport can have this power.
But mix sport with corporate greed and you get a World Cup in which the only winner will be the greedy multinational companies who sponsor the tournament.
World Cup sponsors get the chance to advertise to the whole world. They are the world’s biggest, most powerful companies. They are given enormous prestige and the chance to make billions! And what do they pay for this? Almost nil.
FIFA, football’s governing body, has imposed conditions on Brazil as hosts of the World Cup, which grant huge tax breaks to the World Cup Sponsors. This mean Brazilians will lose €200 million that could otherwise help end lift millions of Brazilians out of poverty. This lost tax monies could help improve basic public services like healthcare, education and sanitation.
And it’s the poorest people who suffer the most
Mr Joseph S. Blatter, president of FIFA, can be an example and demonstrate that the game can be played differently. Ask Mr Blatter to give tax breaks for the World Cup sponsors the red card, and never impose these rules on World Cup host countries in the future.
Dear Mr. Joseph S. Blatter, President of FIFA,
As the highest ranking member of FIFA, you are responsible for overseeing the most important sporting event in the world, the FIFA World Cup.
The fiscal rules imposed by FIFA to the World Cup's host countries undermine the possibility of collecting tax revenue. The taxes generated by World Cup sponsors could help lift 37 million people Brazilians out of extreme poverty and would help improve basic services such as education and health care.
You can make sure FIFA demonstrates responsibility and morality.
Please commit to never impose these rules on World Cup host countries in the future.
HOW MANY HOSPITALS AND SCHOOLS COULD BE PAID FOR WITH THE WORLD CUP MONEY IF IT WEREN'T FOR TAX BREAKS?
We need to end with tax exemptions that condemn the future of millions in Latin America and all around the world. Act now: sign the petition and share it with friends. Download and share.
A CLEAR EXAMPLE OF HOW THE ERADICATION OF POVERTY AND INEQUALITY IS A POLITICAL DECISION
LETS END UNFAIR TAX EXEMPTIONS!
Tax breaks lead to inequality and poverty. Latin America and the Caribbean is already considered by the United Nations Development Programme to be the most unequal region in the world, but growing inequality is a problem across the globe, and it is the poorest people who suffer the most.
Join our blog and discover how tax breaks prevent the fight against poverty and inequality in Latin America and Caribbean (In Spanish).